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Big impact

Big impact

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How to design upsells that don’t get ghosted

Dec 7, 2025

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9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

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5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why we pick famous products over better ones

Oct 17, 2025

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5 min read

Why we pick famous products over better ones

Anastasia Kudrow
Anastasia Kudrow

Big impact

+2

Why one β€œhappy path” kills your activation

Sep 12, 2025

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4 min read

Why one β€œhappy path” kills your activation

Anastasia Kudrow
Anastasia Kudrow

Big impact

+1

When β€œlater” becomes never

Sep 5, 2025

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6 min read

When β€œlater” becomes never

Anastasia Kudrow
Anastasia Kudrow

Hi, I’m Anastasia!

Ghosted is my newsletter about why users disappear and how to stop them by creating more value and understanding how people actually think.

Β© 2026 Anastasia Kudrow.

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