Big impact

Big impact

+1

How to design upsells that don’t get ghosted

Dec 7, 2025

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9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow

Big impact

+2

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

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5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow

Big impact

+2

Why we pick famous products over better ones

Oct 17, 2025

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5 min read

Why we pick famous products over better ones

Anastasia Kudrow

Big impact

+2

Why one “happy path” kills your activation

Sep 12, 2025

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4 min read

Why one “happy path” kills your activation

Anastasia Kudrow

Big impact

+1

When “later” becomes never

Sep 5, 2025

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6 min read

When “later” becomes never

Anastasia Kudrow