Activation

Activation

+1

When a longer activation journey makes sense

Nov 30, 2025

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6 min read

When a longer activation journey makes sense

Anastasia Kudrow

ICP Design

+1

Why users ignore perfectly good products

Oct 10, 2025

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6 min read

Why users ignore perfectly good products

Anastasia Kudrow

Big impact

+2

Why one “happy path” kills your activation

Sep 12, 2025

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4 min read

Why one “happy path” kills your activation

Anastasia Kudrow

Big impact

+1

When “later” becomes never

Sep 5, 2025

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6 min read

When “later” becomes never

Anastasia Kudrow

Popular mistakes

+2

Why your “obvious” flow still loses users

Aug 29, 2025

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5 min read

Why your “obvious” flow still loses users

Anastasia Kudrow