Onboarding

Activation

+1

When a longer activation journey makes sense

Nov 30, 2025

•

6 min read

When a longer activation journey makes sense

Anastasia Kudrow

Big impact

+2

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

•

5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow

Big impact

+2

Why one “happy path” kills your activation

Sep 12, 2025

•

4 min read

Why one “happy path” kills your activation

Anastasia Kudrow

Popular mistakes

+2

Why your “obvious” flow still loses users

Aug 29, 2025

•

5 min read

Why your “obvious” flow still loses users

Anastasia Kudrow

Onboarding

Why a product for everyone retains no one

Aug 22, 2025

•

4 min read

Why a product for everyone retains no one

Anastasia Kudrow