Anastasia Kudrow

Anastasia Kudrow

PLG partner for growing teams

Popular mistakes

Why users don’t trust your testimonials (and how to fix it)

Dec 14, 2025

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8 min read

Why users don’t trust your testimonials (and how to fix it)

Anastasia Kudrow

Big impact

How to design upsells that don’t get ghosted

Dec 7, 2025

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9 min read

How to design upsells that don’t get ghosted

Anastasia Kudrow

Activation

Nov 30, 2025

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6 min read

When a longer activation journey makes sense

Anastasia Kudrow

Popular mistakes

Nov 23, 2025

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5 min read

Only top products pay attention to this

Anastasia Kudrow

Nov 16, 2025

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7 min read

When users can't imagine leaving

Anastasia Kudrow

Retention

Nov 9, 2025

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7 min read

How Netflix keeps you around

Anastasia Kudrow

Pricing

Nov 2, 2025

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7 min read

Why I stopped looking at other pricing plans

Anastasia Kudrow

Big impact

The counterintuitive reason users ghost your upgrades

Oct 26, 2025

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5 min read

The counterintuitive reason users ghost your upgrades

Anastasia Kudrow

Big impact

Why we pick famous products over better ones

Oct 17, 2025

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5 min read

Why we pick famous products over better ones

Anastasia Kudrow

ICP Design

Why users ignore perfectly good products

Oct 10, 2025

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6 min read

Why users ignore perfectly good products

Anastasia Kudrow

Oct 3, 2025

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4 min read

Why users ignore your upgrades

Anastasia Kudrow

No surprise, no attention: the cost of being too predictable

Sep 21, 2025

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5 min read

No surprise, no attention: the cost of being too predictable

Anastasia Kudrow

Big impact

Why one “happy path” kills your activation

Sep 12, 2025

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4 min read

Why one “happy path” kills your activation

Anastasia Kudrow

Big impact

Sep 5, 2025

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6 min read

When “later” becomes never

Anastasia Kudrow

Popular mistakes

Why your “obvious” flow still loses users

Aug 29, 2025

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5 min read

Why your “obvious” flow still loses users

Anastasia Kudrow

Onboarding

Why a product for everyone retains no one

Aug 22, 2025

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4 min read

Why a product for everyone retains no one

Anastasia Kudrow

Why “objectively better” doesn’t win users

Aug 15, 2025

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6 min read

Why “objectively better” doesn’t win users

Anastasia Kudrow

Why users leave your “fully customizable product”

Aug 8, 2025

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5 min read

Why users leave your “fully customizable product”

Anastasia Kudrow

Aug 1, 2025

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4 min read

When usage limits don't drive upgrades

Anastasia Kudrow

Jul 25, 2025

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5 min read

How your free plan kills your upgrades

Anastasia Kudrow

Why users ghost when they open your pricing page

Jul 18, 2025

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3 min read

Why users ghost when they open your pricing page

Anastasia Kudrow

Why users ghost after picking your most popular plan

Jul 11, 2025

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5 min read

Why users ghost after picking your most popular plan

Anastasia Kudrow

Licensing Effect: Why your onboarding quiz doesn’t earn you a conversion

Jul 4, 2025

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4 min read

Licensing Effect: Why your onboarding quiz doesn’t earn you a conversion

Anastasia Kudrow

Why users ghost after breezing through onboarding

Jun 27, 2025

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4 min read

Why users ghost after breezing through onboarding

Anastasia Kudrow

Ambiguity Aversion: Why checklists won’t save your onboarding

Jun 20, 2025

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5 min read

Ambiguity Aversion: Why checklists won’t save your onboarding

Anastasia Kudrow

Anastasia Kudrow

Why users don’t trust your testimonials (and how to fix it)

How to design upsells that don’t get ghosted

When a longer activation journey makes sense

Only top products pay attention to this

When users can't imagine leaving

How Netflix keeps you around

Why I stopped looking at other pricing plans

The counterintuitive reason users ghost your upgrades

Why we pick famous products over better ones

Why users ignore perfectly good products

Why users ignore your upgrades

No surprise, no attention: the cost of being too predictable

Why one “happy path” kills your activation

When “later” becomes never

Why your “obvious” flow still loses users

Why a product for everyone retains no one

Why “objectively better” doesn’t win users

Why users leave your “fully customizable product”

When usage limits don't drive upgrades

How your free plan kills your upgrades

Why users ghost when they open your pricing page

Why users ghost after picking your most popular plan

Licensing Effect: Why your onboarding quiz doesn’t earn you a conversion

Why users ghost after breezing through onboarding

Ambiguity Aversion: Why checklists won’t save your onboarding

Hi, I’m Anastasia!